Internet Advertising Solutions has partnered with Amazon.com to bring you a list of recommended reading for anyone serious about doing business on today's Internet. Order the books from Amazon.com by simply clicking on the linked title or book cover (this will open up a new window in your browser; simply close it to return to this page).
 |
StrikingItRich.com:
Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of
by Jaclyn Easton
This book offers the best in-depth examination yet available of what makes such winners tick.
Following a foreword by Amazon.com founder and CEO Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read.
|
 |
Customer Service on the Internet:
Building Relationships, Increasing Loyalty, and Staying Competitive
by Jim Sterne
As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing quality and cost-effective customer service 24 hours a day, 7 days a week, and 365 days a year. Jim Sterne, who led the pack in the earlier stages of Net commerce with his book World Wide Web Marketing, has written a book that every company using the Net should
consider giving to every employee involved in online commerce. Contains great practical information, case studies of companies that have paid attention to online customer service (and are doing well because of this attention), and an appreciation for the critical edge provided by caring about your customers.
|
 |
Increase Your Web Traffic in a Weekend, 3rd Edition
by William R. Stanek
Using the tasks explored in this book, readers will be able to attract a following to their Web site; gain an audience for their ideas; and promote their Web site to the world. The CD-ROM contains author's samples, page templates, and other examples that will help the reader implement all of the book's tasks in a simple weekend.
|
 |
Guerilla Web Strategies:
How to Promote and Market Your Web Site
by Vince Gelormine
World Wide Web promotional guru Vince Gelormine reveals inside information on how to use marketing, advertising, and promotion to make your site one of the most popular on the Web. Gelormine helps readers determine if their site has what it takes to be successful, and provides easy, step-by-step advice for boosting Web traffic.
|
 |
World Wide Web Marketing:
Integrating the Internet into Your Marketing Strategy
by Jim Sterne
Businesses are jumping on the Web at lightning speed -- but being first and being best are very different. This is a non-technical but very useful book written by a marketer, for marketers. No nonsense, no technobabble, and plenty of real-world case studies.
|
 |
Strategic Internet Marketing
by Tom Vassos
The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementing your marketing plan. Supporting this book is an online site that offers comprehensive, in-depth reference material with additional facts, notes and resources.
|
 |
Publicity on the Internet
Creating Successful Publicity Campaigns on the Internet
by Steve O'Keefe
The explosive growth of the Internet and commercial online services has created a boon for
publicists eager to tap into bulletin boards, Web sites, online chats and more. Here is a
hands-on, nuts-and-bolts book full of forms, bookslists, sample publicity campaigns, online
resources, and expert strategies. From staging an online appearance to create e-mail news
releases, this book shows how to get the word out like never before.
|
 |
Guerrilla Marketing Online Weapons:
100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity
by Jay Conrad Levinson and Charles Rubin
By using the 100 strategies in this book, you can take advantage of the Internet's great marketing potential to increase your business opportunities. Guerrilla Marketing guru Jay Conrad Levinson and computer whiz Charles Rubin's straight-talking, no-nonsense guide is especially helpful for small and medium-sized businesses, but it will help any business define, refine, and put its message onto the Net with ease. It includes weapons to streamline your online
presence: your e-mail address and signature, company logo, canned messages, stationery, audiovisual aids, storefront, and packaging; weapons to ensure online customer comfort: your electronic order form, delivery speed, payment options, pricing, feedback mechanisms, guarantees, weekly tips, demonstrations, sponsorships, free advice, and electronic gift
certificates; and weapons to publicize and advertise your company on the Net: electronic billboards, server links, an electronic catalog, co-marketing and tie-ins, press releases, and press kits.
|
 |
Being Digital
by Nicholas Negroponte
Being Digital decodes the mysteries and debunks the hype surrounding bandwidth, multimedia, virtual reality, and the Internet. It forecasts technologies that will make your telephone as context-sensitive as an English butler and replace TV broadcasters with intelligent "broadcatchers" that assemble and deliver only the programming you want. And this book
suggests what being digital will mean for our laws, education, politics, and amusements - in short, for the way we live.
|
 |
The Internet Marketing Plan
A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
by Kim M. Bayne
Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.
|
 |
Advertising on the Internet
by Robbin Zeff, Bradley Aronson
A review by one reader said, "This book from start to finish explains clearly what the web is about for an advertisers point of view. It tells you everything about banner ads you never knew before, and explains what is beyond the banner. I have read many books on this subject, and I must say this has not left anything out. If you are going to advertise on the web you will be foolish not to look at this first."
|
 |
Getting Hits : The Definitive Guide to Promoting Your Web Site
by Don Sellers
Getting Hits is the only Web book on the market to target the promotion of sites. It gives the lowdown on how to build up the hits on your Web site. Topics covered include how to post your site to a search engine; links that give the biggest hits; guerrilla marketing through listservs and newsgroups; producing hits offline; creating your own Web campaign; and
how to keep visitors coming back to your site.
|
 |
Increasing Hits and Selling More on Your Web Site
by Greg Helmstetter
Over the last few years, thousands of businesses have set up shop on the Web. But even if you have a site open for business, there is a good chance your best customers don't know where you are. And if they do happen upon your cyber storefront, they might not be able to find what they need, or perhaps more tragically, can't find the check-out counter. It's time to revamp the site for best possible performance. Based on proven techniques the author developed through
helping both large corporations and small businesses, this book offers detailed, hands-on methods for fine-tuning an existing Web site for maximum effectiveness.
|
 |
101 Successful Businesses You Can Start on the Internet
by Daniel S. Janal
More of a source for ideas than a how-to guide, 101 Businesses You Can Start on the Internet offers inspiring advice on starting a business on the Internet. After a very basic section on Internet fundamentals and business practices, the book presents 101 business ideas and actual case histories. The case histories represent a vast melange of businesses: The Maui Windsurfing Report, Flower Stop Marketing Corp., The Virginia Diner, Mail Order Food, Sausage Software--Software Publisher, Mesh-Inside Cyberspace, and News Service. Additionally, testimonials from over 50 entrepreneurs provide practical advice on starting and running various businesses. Although this guide will start you thinking about a business you can create on the Net, you will probably need a more detailed book to help implement your ideas.
|
|
|
 " There isn't a day that goes by that we don't get good reports from customers about our website! I have people inquire from many different.... (cont.)"
-- M. Sampson
Sampson & Son Casting
 Read more....
|
| Tel: | 859.219.0389 |
| Fax: | 859.219.0169 |
|
|
|
