Search Engine Optimization vs. Pay Per Click

• Search Engine Optimization
  
• Search Engine Optimization vs. Pay Per Click
  
• Search Engine Optimization Process
  
• Why Choose IAS for your Search Engine Optimization
  
• Search Engine Optimization Pricing
  

How do Search Engine Optimization and Pay Per Click Campaigns Compare?

Search Engine Optimization

Advantages:

• Long-term benefits: improved search engine rankings and increased traffic can last for many months or even years.
• Clients often are rewarded with a higher return on investment (ROI) than with Pay Per Click campaigns.
• Not subject to fraudulent clicking.

Disadvantages:

• Results can take weeks or months to obtain.
• No guarantee of rankings.
• Larger up-front cost than Pay Per Click.

Pay Per Click

Advantages:

• Immediate traffic increase possible.
• Rankings can be controlled by bidding higher than your competitors.
• No large up-front cost.

Disadvantages:

• Listings and rankings only last as long as the funds in your account.
• "Bidding wars" with your competitors over popular search terms.
• Overall market trend towards a higher cost per click.
• Possibility of fraudulent clicking which can rob you of your ad dollars.

Please phone 859-219-0389 or e-mail for more information or to set up your free initial consultation for Search Engine Optimization and Search Engine Placement.

• Search Engine Optimization
  
• Search Engine Optimization vs. Pay Per Click
  
• Search Engine Optimization Process
  
• Why Choose IAS for your Search Engine Optimization
  
• Search Engine Optimization Pricing
  

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Search Engine Optimization
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