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 | Search Engine Optimization |
Search Engine Optimization and Search Engine Placement are critical components of any online business. Even if your web site is listed in the major search engines, getting a top listing is becoming more difficult every day. A keyword search may turn up thousands of sites listed on dozens of pages. If your site does not show up in the top 20-30 listings (or 2-3 pages), it is unlikely that a search engine user will find your site at all.
According to Brandweek Online Magazine: "Search engine positioning may be just one part of an online marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine optimization and keyword-related advertising can make up 80 to 90 percent of traffic."
Search Engine Optimization - Does it Work?
Search Engine Optimization can deliver an enormous increase in traffic if performed effectively. It is not a short-term solution nor does it provide an immediate jump in traffic. Search Engine Optimization can take weeks or months to provide results - however the resulting improved search engine rankings and increased traffic can last for many, many months or even years!
The above chart shows a web site's traffic during an actual Search Engine Optimization project. It took approximately 3 weeks for traffic to start climbing as a result of the Search Engine Optimization services performed, with an increase of 1150%!
The goal of Search Engine Optimization is to obtain optimal Search Engine Placement for your web site in the top internet search engines, based on a particular keyword search. All search engines use certain criteria to determine ranking, yet every search engine is different. IAS has specialized knowledge in this area, and has achieved top rankings in search engines for our clients.
Your web site will be thoroughly reviewed to determine the best methods of Search Engine Optimization and Search Engine Placement based on your site design, keywords, industry and budget requirements. The Search Engine Optimization process is described in detail here.
Please phone 859-219-0389 or e-mail for more information or to set up your free initial consultation for Search Engine Optimization and Search Engine Placement.
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