Philip Morris Opposing Views Public Relations Pro-Tobacco
Reviews the image makeover, featuring ads about charities; explores the whys and hows behind the campaign, in particular why Philip Morris has a credibility problem.
Top: Society: Issues: Health: Tobacco: Advocacy: Pro-Tobacco: Public Relations: Opposing Views: Philip Morris
- Tobacco Company Charity Advertisements - Op-ed on Philip Morris ads: "Philip Morris spent $60 million opposing views on charity, and $108 million on advertising to tell opposing views us about it".
- Philip Morris Attempts to Re-define Image - Reviews the image makeover, featuring ads about charities; explores the whys and hows behind the campaign, in particular why Philip Morris has a credibility problem.
- Corporate Goodwill or Tainted Money? - Philip Morris is spending more to publicize its public relations good philip morris deeds than it\\'s spending on the good public relations deeds themselves. philip morris ABCNews tells why.
- Graphic Obscurity - Philip Morris\\'s connection to tobacco has disappeared behind philip morris a opposing views vague new corporate name and logo; article philip morris explores why.
- Philip Morris's "Philanthropy" - Wall Street Journal report on a TV ad that Philip Morris spent more to make than on the philanothropy the ad talked about.
- PR Watch: Why Philip Morris Hates Trial Lawyers - Covers PR and lobbying activities of tobacco giant Philip Morris.
- The Kinder, Friendlier Face of Philip Morris - Columnist comments on recent PR efforts of the philip morris largest public relations tobacco company in the world.
- Philip Morris Money - Article from the American Prospect examines the uses and reasons opposing views for the philanthropy of the largest tobacco company in the opposing views world.
- Philip Morris Promises to Polish its Image - Article explains Philip Morris\\'s reasons for its recent public relations image opposing views advertising: to reduce its court losses.
- Philip Morris Launches Campaign that Promotes Industry Image - Short item analyzes Philip Morris TV PR campaign using internal public relations tobacco industry memos that discuss such campaigns.
- Behind the Smokescreen: Philip Morris Philanthropy - Campaign for Tobacco-Free Kids report on recent Philip Morris gift-giving.
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