Music Media Literacy Media

Music Media Literacy Media

Music

This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture.

Top: News: Media: Media Literacy: Music

- Devoted to girl musicians and specifically female DJs. Fun interviews. Good information on how to become a girl DJ.
- Lists scholarly articles on popular music and understanding contemporary music from a media literacy perspective.
- ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
- Bibliographical links to a large number of articles analyzing popular music in contemporary culture.
- Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.
- Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
- Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri.
- A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
- Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform labeling system using the logo, "Parental Advisory - Explicit Lyrics."
- An academic study of case in Europe.
- Los Angeles hipster DJ provides links, an interview, and a perspective on being a top female DJ in the urban megalopolis.
- A free guerrilla music marketing and promotion ezine for the working musician.
- Homepage for the book by academics Peter G. Christenson and Donald F. Roberts of Stanford University.
- Specializes in merging music and popular lifestyle brands via uniquely creative promotions. Good PR case studies of Honda's popular Civic Tour as a youth-market branding exercise. Flash site in frames. Based in Venice, California.
- A list of books, articles, and sources for the study of music video and its place in consumer society.
- Very basic music marketing advice. Short and to the point. By James Blakely
- Australian academic Sarah Baker's research into teen girls, music, and dance.

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