Music Media Literacy Media
Music Media Literacy Media
This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture.
Top: News: Media: Media Literacy: Music
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Popular Music and Society - Bibliographical links to a large number of articles analyzing popular music in contemporary culture.
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Frontline: The Merchants of Cool - Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
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Stanford Online Report - Rock & Roll: Does it influence teens behavior? - A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
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ACLU Briefer: Music under Siege - Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform labeling system using the logo, "Parental Advisory - Explicit Lyrics."
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GoListenLive.net: Indie Bands and Guerilla Marketing - Very basic music marketing advice. Short and to the point. By James Blakely
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The Bards Crier - A free guerrilla music marketing and promotion ezine for the working musician.
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Earshot Media - Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.
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Music Video Bibliography - A list of books, articles, and sources for the study of music video and its place in consumer society.
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Writing Better One-Sheets by Jett Black - ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
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University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power - Australian academic Sarah Baker's research into teen girls, music, and dance.
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IndiaStar: Why MTV Digs India? - Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri.
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