Malternatives Beer Drink

Malternatives Beer Drink

Malternatives

Malternative is a reduction of the phrase 'malt alternative,' and it implies that these drinks are meant to be an alternative to that slightly more famous category of malt-based beverages: beer. The resulting concoction is sweet, like a soft drink, comes in 12 ounce bottles, like beer, is marketed heavily to the "under 30" crowd, especially women, and, perhaps most importantly, is regulated the same as beer.

Top: Recreation: Food: Drink: Beer: Malternatives

- Brewed by Imagen in Ireland. Description and company contact information.
- Descriptions of alcopops on sale in the UK and elsewhere. Also provides summaries and links to articles.
- Descriptions of the most popular malternatives, including taste, launch date and producer.
- Official site. Includes sweepstakes, multimedia downloads, electronic postcards, ad campaigns, FAQ and custom video mixer.
- Official site of United States Beverage brand. Includes style descriptions, merchandise and mixed drink recipes.
- Official site. Offers details of sponsored parties. [Requires Flash player]
- Official site of the original malternative. Includes sweepstakes and wallpaper.
- "Vanilla Coke too sweet? Blue Pepsi too ... blue? Never fear. America's craving for bizarre beverages now has another potential savior -- a cola that can get you drunk."
- Official site. Offers sweepstakes, available styles, ad campaigns and photo gallery of fans. [Requires Flash player]

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