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Asch, Solomon People Gestalt PsychologyAsch, Solomon> Here is 1952 Asch for social psychology in the new millenium. On substance: "Psychology must center on great and permanent problems, and psychologists should avoid the undignified posture of those whom in another connection Santayana has described as redoubling their effort when they have forgotten their aim" (p.31). On method: "If there must be principles of scientific method, then surely the first to claim our attention is that one should describe phenomena faithfully and allow them to guide the choice of problems and procedures" (p. xv). On level of analysis: "We must see group phenomena as both the product and condition of actions of individuals" (p. 251). On culture: "Most social acts have to be understood in their setting, and lose meaning if isolated. No error in thinking about social facts is more serious than the failure to see their place and function" (p. 61). On studying an organism capable of religion, philosophy, and the arts: "We cannot be true to a fragment of man if we are not true, in at least a rudimentary way, to man himself."(p.368).
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