Nike ID Culture Jamming Media
Nike ID Culture Jamming Media
Nike ID allows users to order personalized Nike sneakers with messages of their choosing stitched on them. They have been reluctant to process orders with subversive words like "sweatshop".
Top: Society: Activism: Media: Culture Jamming: Nike ID
See Also:
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Adbusters: The Shoe They Wouldn't Sell - The turbo-capitalists suffer fuzzy vision and other signs of brand damage.
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Department of Personal Freedom - E-mail correspondence with Nike iD, which cancelled Jonah Peretti's order for personalized Nike shoes customized with the word "sweatshop" under the Nike logo.
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Clean Clothes Campaign - Nike now lets you personalize your shoes by submitting a word or phrase which they will stitch onto your shoes, under the swoosh. So Jonah Peretti filled out the form and sent them $50 to stitch "sweatshop" onto his shoes.
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