Pepsi Shirt on Coke Day Culture Jamming Media

Pepsi Shirt on Coke Day Culture Jamming Media

Greenbrier High School of Evans, Georgia, USA, held "Coke in Education Day" to win a $500 local contest by the Coca-Cola Bottling Company of Augusta, and a national contest with a $10,000 prize. Coca-Cola was incorporated in various classroom activities. A Coke marketing executive addressed economics students, chemistry students analyzed the sugar content of Coke, and a Coca-Cola cake recipe was prepared in home economics. In response to negative media attention, the suspension was erased from Mike Cameron's record.

Top: Society: Activism: Media: Culture Jamming: Pepsi Shirt on Coke Day

See Also:

Augusta Chronicle: Pepsi shirt incident gains world notice - The Pepsi-shirt-on-Coke-Day incident at Greenbrier High School has gone international.
PTAs and Commercialism in Schools - Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.
San Francisco Examiner: Student suspended for defying Coke Day - A high school senior is serving a one-day suspension Wednesday for wearing a Pepsi shirt on Coke Day, an event school officials crafted in an attempt to win a $500 contest run by the Coca-Cola Bottling Co.
Augusta Chronicle: Calls Coke Day penalty breach of rights - Editorial by Robert Stolworthy of Evans criticizing Mike Cameron's suspension as a breach of his First Amendment rights.
Sponsored Schools and Commercialized Classrooms - Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.
Rock Out Censorship: Student Suspended for Wearing a Pepsi T-Shirt - Todd Weise speaks out against the suspension.
Principal Magazine: Looking for Funds in All the Wrong Places - "One of the most disturbing trends is schools attempting to raise money by engaging in activities that undermine their curricular message and, in some instances, promote unhealthy student lifestyles." By Alex Molnar.
Coke Lovin' Administrators - "In a coutry founded and thriving on both the similarities AND differences between people, it is a tragedy to see how many educators go out of their way to produce (their concept of) the perfect cookie-cutter citizen." Editorial by Tyler. [Obliv
Transparency: Mike Cameron and Coke: The Human Pixel Who Wouldn't - Mike Cameron's pseudo-event. Was it the real thing?
Suck: Clothes Minded - Editorial about student dress and school uniforms, beginning with Mike Cameron's suspension.

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