Rhetoric Communication Social Sciences

Rhetoric Communication Social Sciences

Rhetoric

According to Aristotle, rhetoric is "the faculty of observing in a given case the available means of persuasion." In contemporary terms, "rhetoric" is the social science that focuses on how to use language to create understanding and to change attitudes or behaviors. 4. Rhetorical criticism. The application of rhetorical theory in order to understand why a speech (or ad, or song, or whatever) was or was not persuasive.

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Editor's Picks:

- Internet links on rhetoric and its theory. Particularly good collection of e-texts and background material on classical and early Christian rhetoric.

- A guide to the terms of classical and Renaissance rhetoric provided by Dr. Gideon Burton of Brigham Young University.

- Resources in philosophy, metaphor, and other topics of interest to rhetorical studies scholars, from the University of Iowa.

- Created by faculty and students at Georgia Tech, this is nearly a textbook on the history, major figures, and key terms of rhetoric.

- A growing page on the teachings of rhetoric from the classic orators up to today's communicators.
- References and discussions about Kenneth Burke, a prominent rhetorician.
- A portal for researchers and practitioners of Rhetoric and Composition.
- Approaches for analyzing persuasion in advertising and political rhetoric through the Intensify/Downplay schema.
- Doctoral thesis about immediacy of the internet as a rhetorical forum.
- A collection of online resources related to classical rhetoric, writing centers, and university rhetoric departments.
- A catalog of links to e-texts of important speeches, largely from presidents and historic feminist figures, with research resources. Compiled by Robert Ivie of the University of Indiana.
- Academic website with resources for rhetorical theory.
- A description with examples of twenty types of emotional appeals, fallacious arguments, and other verbal manipulations that touch the heart and manipulate the mind.

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