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    Rhetoric Communication Social Sciences













Rhetoric Communication Social Sciences


According to Aristotle, rhetoric is "the faculty of observing in a given case the available means of persuasion." In contemporary terms, "rhetoric" is the social science that focuses on how to use language to create understanding and to change attitudes or behaviors. 4. Rhetorical criticism. The application of rhetorical theory in order to understand why a speech (or ad, or song, or whatever) was or was not persuasive.

    Top: Science: Social Sciences: Communication: Rhetoric

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